Director, Demand Generation & Growth Marketing

📋 Description

• Own and execute demand generation strategy and pipeline growth.
• Lead paid media across search, social, and content.
• Partner with Sales/RevOps to target pipeline and lead quality.
• Build audience segmentation to improve campaign performance.
• Own digital funnels and run experiments to optimize conversion.
• Oversee lifecycle marketing for onboarding, engagement, retention.

🎯 Requirements

• 8+ years in demand generation/growth marketing, with 4+ in leadership.
• Proven track record in growing qualified pipeline, user acquisition, and revenue in B2B SaaS.
• Deep expertise in paid media, digital marketing, lifecycle marketing, and analytics.
• Strong command of growth experimentation and conversion rate optimization.
• Experience managing significant marketing budgets and optimizing spend.
• Proficiency with HubSpot, Salesforce, 6sense, Google Ads, LinkedIn Ads; data attribution.

🎁 Benefits

• Work from anywhere; no borders or HQ.
• Paid time off: 40 days per year.
• Mental health support via Plumm.
• Wellbeing allowance via ThanksBen wallet.
• Flexible parental leave: at least 3 months paid.
• WFH stipend for laptop and home office equipment.