Director, Digital Analytics & Experimentation

📋 Description

• Pull and validate data from web analytics, order, media and finance sources, and keep documented
• Diagnose performance changes by traffic source, product and funnel step, and make recommendations
• Track, analyze and report on our subscription economics, including customer lifetime value (LTV)
• Map the customer journey from first visit through purchase and subscription, find what drives
• Own the daily, weekly and monthly performance reporting and the dashboards behind it, including LTV
• Prepare executive-ready summaries of results versus plan and prior year, with the drivers behind

🎯 Requirements

• 8+ years in analytics, at least 5 in ecommerce, DTC or subscription businesses, with people
• Proficient in SQL and AI tools, and able to validate everything they produce.
• Proven experience running a statistically rigorous experimentation program, with strong CRO
• Experience building P&L or revenue forecasts and reconciling them to finance or ERP actuals.
• A proven record of accurate, reconciled numbers, with QA habits you can describe, and the ability
• Hands-on experience with session analytics and multi-touch attribution tools, such as FullStory and