Director, Digital Marketing

📋 Description

• Own end-to-end digital marketing across loyalty, CRM, paid media, and SEO.
• Build roadmaps, manage agencies, and execute cross-channel campaigns.
• Lead Insomnia Rewards loyalty program on Punchh; optimize earn/burn, tiers.
• Drive lifecycle marketing across email, push, and SMS with segmentation.
• Own SEO, local SEO, Reddit, and community-led growth strategies.
• Partner with brand, product, and ops to align digital roadmaps.

🎯 Requirements

• 6+ years in digital marketing, CRM, lifecycle, or loyalty with strategy.
• 2-3 years hands-on building: segmentation, journeys, analysis.
• Proven track record leading external agencies to outcomes.
• Experience building or scaling a loyalty program.
• CRM platform fluency: Braze, SFMC, Klaviyo, or equivalent.
• Experience with Reddit/community platforms; restaurant/retail prefs.

🎁 Benefits

• Visible leadership shaping the digital growth engine.
• Opportunity to shape a new loyalty program.
• Competitive salary, bonus, benefits, and equity.
• 4-day work week; every Friday off.
• Cookie-filled, entrepreneurial culture.
• Free cookies and branded swag.