Director, Digital Marketing & Web Experience

📋 Description

• Own Varicent's digital marketing strategy across paid media, SEO/SEM, website experience, landing
• Develop and lead a multi-quarter digital marketing and web roadmap aligned with pipeline, revenue
• Own strategy and performance across paid digital channels, including Google Ads, LinkedIn, paid
• Own paid media budget strategy, channel mix, investment allocation, forecasting, and spend pacing.
• Own Varicent's corporate website strategy as a core demand generation, brand, product storytelling
• Lead the vision for website experience, UX, design, navigation, information architecture

🎯 Requirements

• 12+ years of experience across digital marketing, demand generation, growth marketing, web
• 7+ years of people leadership experience, including leading teams, managers, or multidisciplinary
• Significant B2B marketing experience, ideally within SaaS, technology, enterprise software, or
• Track record of building and scaling digital strategies that contribute to measurable pipeline
• Deep knowledge of paid media, SEM, SEO, paid social, display, retargeting, programmatic, content
• Strong understanding of website strategy, UX, web design and development workflows, CMS management

🎁 Benefits

• Innovate with Purpose: Build impactful solutions for customers worldwide.
• Join Excellence: Work in a diverse, collaborative, and innovative team.
• Shape the Future: Lead in redefining revenue optimization.
• Grow Together: Unlock your potential in a supportive environment.