Director, Digital Marketing & Web Experience

📋 Description

• Own digital growth strategy across paid media, web experience, SEO/AEO/GEO, conversion
• Set strategy and roadmap across paid media, website experience, SEO/AEO/GEO, conversion
• Connect digital investments to business goals including pipeline, revenue, customer acquisition
• Identify new opportunities across buyer behavior, emerging channels, AI-powered search
• Bring together teams, agencies, technology, and data around clear priorities and measurable outcomes
• Own the strategy for Varicent.com as a key demand generation, storytelling, and conversion platform

🎯 Requirements

• 12+ years of experience across digital marketing, growth, demand generation, performance marketing
• 7+ years of people leadership experience, including leading multidisciplinary teams or managers
• Experience owning digital strategy with measurable responsibility for pipeline, revenue
• Deep knowledge of paid media, SEO/SEM, digital acquisition, web strategy, CRO, analytics, and
• Experience owning or significantly influencing a B2B website and understanding how UX, content
• Experience managing meaningful digital budgets and making investment decisions based on performance

🎁 Benefits

• Comprehensive medical, dental, and vision coverage tailored to local needs
• PTO and public holidays
• Volunteer days
• Ignite Days for learning and professional development
• Financial compensation reflecting market and value
• Retirement plans for long-term financial security