Director, DTC Growth and Web Experience

📋 Description

• Develop global eCommerce strategy across channels to grow revenue and MAU.
• Build end-to-end DTC experience roadmap guided by insights and data.
• Lead global experimentation program with A/B testing standards.
• Build and execute personalization strategy to improve CVR.
• Analyze site performance to reduce drop-off with Digital Product.
• Define tech requirements for the web stack and sprint planning.

🎯 Requirements

• 8+ years in ecommerce; 3+ years in senior leadership with revenue targets.
• Proven track record leading high-velocity experiments (A/B/multivariate) with CVR impact.
• Strong analytical skills; able to build financial models for executives.
• Deep DTC funnel ownership including personalization and subscriptions.
• Ability to drive cross-functional alignment without direct authority.
• Experience with Statsig, Contentful, GA4/Amplitude.

🎁 Benefits

• Competitive pay and benefits.
• Remote-first with flexible PTO.
• Medical, dental, vision, life and disability insurance.
• 401(k) with company match or RRSP support.
• Equipment and setup for productive remote work.
• Life360 Platinum Membership and Tile perks.