Director, Franchise Strategy & Management

📋 Description

• Lead the five-year global franchise strategy, setting a clear vision, priorities and roadmap for
• Define the brand’s positioning, audiences, architecture, identity and tone, giving global and
• Bring content, product, marketing, licensing, gaming, publishing, promotions and experiences into
• Set revenue, profitability and brand-health goals, track performance and use insight to guide
• Stay close to changes in consumer behaviour, culture, platforms, retail and the wider entertainment
• Partner with Entertainment and Production, who lead how those stories are developed and told

🎯 Requirements

• 10+ years’ experience in brand strategy, franchise development or brand management within
• Experience turning a long-term vision into practical, integrated plans that deliver measurable
• A strong record of leading, supporting and developing teams, including direct people management.
• Experience working with international teams, agencies and partners, with an understanding of how
• Knowledge of the US retail, consumer, marketing or entertainment landscape and how US trends can
• Commercial confidence, including experience with budgets and financial, audience or performance

🎁 Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development