Director, Global Social Media

📋 Description

• Own the organic social strategy, vision, and channel architecture across Instagram, TikTok
• Lead, develop, and scale a team spanning social media management, content creation, and coordination
• Own the weekly social business review, reporting performance against revenue, app installs, app
• Build and operate a test-and-learn engine that identifies what drives performance by platform and
• Scale the short-form video engine behind the brand's breakout channel growth while raising
• Set the content strategy across storytelling, education, and entertainment, shifting the mix from

🎯 Requirements

• 10-12+ years in social media with at least 3 years leading and developing teams
• Proven track record of scaling organic social for a high-growth consumer brand, with results tied
• Deep fluency in social analytics and attribution, comfortable owning an executive-facing weekly
• Expertise in short-form video strategy and platform-native content across TikTok, Instagram Reels
• A strong point of view on what makes content perform, and the creative judgment to raise the bar
• Experience operating within a disciplined brand voice and narrative framework: culturally relevant

🎁 Benefits

• Bonus and equity may also be provided for eligible roles
• Mission-driven team reshaping retail
• Equal employment opportunities
• Reasonable accommodations for qualified individuals with disabilities