Director, Growth & Paid Media

📋 Description

• Lead growth and paid media strategy across channels to redefine Aura’s media approach.
• Own budget, team, and strategic direction for demand generation and capture.
• Shaped brand and performance across paid social, search, audio, video, and retail channels.
• Develop measurement and attribution framework using post-purchase data and testing.
• Align growth with retail partners and Amazon; expand beyond North America to Europe.
• Oversee adtech backbone: tagging, pixels, conversion APIs, integrations with analytics tools.

🎯 Requirements

• 8+ years in performance marketing or growth; 3+ years leading paid media teams.
• Track record of scaling paid acquisition; ownership of CPA/CAC, ROAS/iROAS, and LTV targets.
• Experience managing $15M+ annual paid media budgets across multiple channels.
• Strong people leadership; experience developing channel specialists or managers.
• Fluency with attribution, MMM, and incrementality testing.
• Ability to operate in ambiguity; build process where none exists.

🎁 Benefits

• Compensation: $220,000 - $250,000, commensurate with experience.
• Office locations in NYC and SF; comprehensive health plans; 401(k) with company match.
• Stock options, flexible time off, wellness allowance, daily meals in NYC/SF offices.
• (Benefits may differ for part-time or international roles.)