Director, GTM & Growth Marketing

📋 Description

• Build and own the GTM playbook. Define market priorities, channel logic, and financial assumptions
• Shape content strategy and creative direction with Brand, PMM, and Creative teams so every campaign
• Act as the primary GTM contact for product portfolio GMs, aligning channel execution around shared
• Manage GTM resources across business lines, establishing trade-offs and priorities based on
• Partner with international and organic growth teams to align global briefs and expand distribution.
• Collaborate across marketing and media teams to sharpen campaign briefs and measure the direct

🎯 Requirements

• 12+ years of experience in growth marketing or GTM, with a track record of building global-scale
• Experience across both B2C consumer marketing and B2B or sales-assisted models, with the
• Proven experience building or scaling global GTM playbooks, with an understanding of how regional
• Experience managing GTM in multi-product or multi-business-unit environments with competing
• Has built from scratch, not just inherited - comfortable operating in environments where the
• Strong systems thinker who can spot process or organizational gaps quickly and build effective

🎁 Benefits

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match