Director, GTM Operations

📋 Description

• Own the marketing operations roadmap across systems, processes, data, automation, and measurement.
• Partner with Marketing, Sales, Partner, and Customer Success leadership to translate pipeline and
• Analyze funnel performance across lead generation, qualification, conversion, pipeline creation
• Diagnose whether performance issues stem from audience, campaign execution, conversion, lead
• Provide strategic insights and recommendations that help GTM teams improve campaign performance
• Own the marketing automation platform strategy, administration, architecture, integrations, and

🎯 Requirements

• 8-10+ years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing
• Deep hands-on experience with a major marketing automation platform such as Marketo or HubSpot.
• Strong Salesforce expertise, including campaign architecture, lead, contact, account, and
• Demonstrated experience designing and optimizing end-to-end lead lifecycle processes.
• Strong understanding of B2B funnel architecture, conversion, pipeline measurement, attribution, and
• Proven ability to analyze funnel and campaign performance, diagnose root causes, and translate data