Director, Impact Brand Marketing

📋 Description

• Own how Glia looks, sounds, and shows up across customer, prospect, analyst, and candidate
• Lead four functions as one creative engine: Design, Content, Web, and Customer Advocacy.
• Set strategy, operating rhythm, and accountability for a differentiated brand in banking AI.
• Hands-on player-coach role: shape campaigns, test narratives, and refine headlines.
• Build an operating rhythm across teams with shared planning and prioritization.
• Champion generative AI in the creative workflow to boost output without diluting brand.

🎯 Requirements

• 10+ years in brand, creative, or content marketing, including 5+ years managing teams.
• Track record leading multi-disciplinary creative orgs in B2B SaaS or enterprise tech.
• Proven ability to build/evolve a brand through category creation or repositioning.
• Strong editorial judgment and high creative bar; able to give precise feedback.
• Experience managing agencies, budgets, and in-house/out-of-house tradeoffs.
• Data fluency: comfortable with web analytics, engagement data, and pipeline influence.