Director, Industry Marketing - Insurance

📋 Description

• Own and publish the industry message house for the full ServiceNow platform in the language of your
• Lead go-to-market strategy for your industry within the cross-functional Industry POD, translating
• Own the Marketing BOM for all prioritized industry solutions: corporate narratives, pitch decks
• Direct ServiceNow's presence at first-party events (Knowledge, Industry Expo) and own the content
• Partner with Demand Gen and Field Marketing to drive measurable pipeline from industry events and
• Translate platform and AI innovation, including Now Assist, AI agents, and industry-specific

🎯 Requirements

• 12+ years of B2B marketing experience, with at least 5 years focused on Insurance at an enterprise
• Deep command of the industry: buyer personas, C-suite priorities, AI buying cycles, competitive
• Proven track record building message houses and solution narratives that connect platform
• You make AI tools work for you every day, whether that is accelerating research, drafting faster
• Strong executive presence and written communication. You represent ServiceNow credibly in front of
• Outcome-oriented. You track your awareness numbers, pipeline contribution, and BOM coverage, and

🎁 Benefits

• Equity (when applicable)
• Variable/incentive compensation
• Health plans including flexible spending accounts
• 401(k) Plan with company match
• ESPP (Employee Stock Purchase Plan)
• Matching donations