Director, Integrated Demand Programs

📋 Description

• Own global/regional integrated demand campaigns including AI and cloud solutions
• Build persona-based, multi-channel programs across paid, owned, and earned
• Align programs to the full funnel (awareness to revenue)
• Own content strategy across the buyer journey (email, digital, landing pages)
• Translate business goals into data-driven demand strategies for aggressive growth
• Orchestrate campaigns across digital, field, content, and lifecycle programs

🎯 Requirements

• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Proven experience leading global, multi-channel demand programs
• Experience marketing AI/ML-based products or platforms
• Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
• Strong understanding of ABM, marketing automation (Marketo, Eloqua, HubSpot), and CRM (Salesforce)
• Experience partnering closely with enterprise sales teams

🎁 Benefits

• Own meaningful business impact: influence pipeline, revenue, and growth
• Lead in a category-defining space: shape how AI is brought to market
• Operate at scale: drive global programs with a leading B2B SaaS org
• Transform how marketing works: apply AI and agentic AI to execution
• Partner with top talent: collaborate with world-class teams
• Grow your leadership footprint: high visibility with senior leadership