Director, Integrated Marketing

📋 Description

• Translate Freshworks' brand strategy into integrated, full-funnel campaigns across regions
• Partner with Product Marketing to align campaign messaging across distinct buyer motions into a
• Build and lead vertical and persona-based campaign variants that all trace back to one strategic
• Collaborate directly with the content, SEO/AEO, and thought leadership team to ensure campaign
• Own campaign planning, briefing, and cross-functional orchestration across creative, field
• Define and report on campaign-level success metrics, tying integrated campaign performance back to

🎯 Requirements

• 10+ years of B2B marketing leadership spanning both brand strategy and integrated/demand campaign
• Track record of unifying marketing narrative across multiple products or post-merger product suites
• Experience building vertical or segment-specific campaign variants without losing a central brand
• Direct experience marketing into enterprise IT, HR/EX, or service-operations categories
• Comfort operating in ambiguity
• Hands-on fluency with marketing automation and campaign tooling (HubSpot, Marketo, Salesforce, or

🎁 Benefits

• Inclusive teams and flexible thinking
• Opportunities to grow your career
• Equal opportunity employer