Director, Lifecycle & Customer Growth

📋 Description

• Own lifecycle marketing strategy to increase customer lifetime value and retention.
• Lead lifecycle marketing team and drive best practices across the customer journey.
• Build personalization using behavior data, dynamic content, segmentation.
• Launch loyalty, referral, and other growth initiatives with data-driven cases.
• Partner with Product to create seamless experiences across touchpoints.
• Collaborate with Data Science to refine segmentation and personalization.

🎯 Requirements

• 10+ years in lifecycle CRM/retention marketing or customer growth.
• Proven success in sophisticated personalization strategies for growth.
• Experience launching programs from concept to execution with data-backed decisions.
• Leadership experience managing and coaching teams; hands-on with execution.
• Ability to influence cross-functional stakeholders without direct authority.
• Experience with lifecycle platforms like Braze or similar tools.

🎁 Benefits

• Competitive base salary from $240,000 to $270,000 USD.
• Fully remote opportunity within the United States.
• Lead a high-impact growth function with strategic ownership.
• Collaborative, fast-moving, and innovative work environment.
• Career growth through cross-functional leadership and high-visibility initiatives.
• Work on products serving millions of customers and shape experiences at scale.