Director, Lifecycle Marketing

📋 Description

• Own the Lifecycle strategy and communications journey.
• Build a sophisticated communications segmentation and personalization strategy.
• Drive measurable conversion and growth.
• Help shape how AI supports the customer journey.
• Leverage AI within Lifecycle execution.
• Set a rigorous experimentation and measurement agenda.

🎯 Requirements

• 10+ years of experience in Lifecycle, CRM, or retention marketing
• Deep, hands-on expertise with marketing automation platforms
• A demonstrated track record of driving measurable conversion lift
• Highly analytical and experimentation-driven
• Experience using AI to improve marketing execution
• A strong cross-functional leader

🎁 Benefits

• Competitive compensation: $160k-$195k
• Eligible for annual performance-based incentive
• Equity options
• 401(k) retirement plan
• Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental
• Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully