Director, Lifecycle Marketing at Braze (~$182k/year)

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Define and lead Braze's lifecycle marketing strategy across prospect and customer audiences
Build, lead, and develop a high-performing Lifecycle Marketing team
Own and optimize lifecycle programs (nurturing, onboarding, activation, adoption, engagement
Develop and scale product adoption strategies, especially for AI capabilities
Partner with Product, Product Marketing, Customer Success, Revenue teams to improve adoption and
Develop audience strategies, segmentation, and personalized journeys

8+ years in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing or related
Experience building and leading high-performing teams
Proven experience with lifecycle strategies in global B2B SaaS
Strong understanding of SaaS customer journeys (onboarding, activation, adoption, retention
Experience with product adoption programs in partnership with Product, PMM, Customer Success
Deep expertise in segmentation, personalization, journey orchestration, experimentation, lifecycle

Competitive compensation including equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans (medical, dental, vision, life, disability)
Family services including fertility benefits and equal parental leave
Professional development support (formal career pathing, learning platforms, yearly stipend)

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