Director, Lifecycle Marketing

📋 Description

• Define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and
• Build, lead, and develop a high-performing Lifecycle Marketing team
• Own and optimize lifecycle programs spanning prospect nurturing, customer onboarding, product
• Develop and scale product adoption strategies
• Partner closely with Product, Product Marketing, Customer Success, and Revenue teams
• Lead development of audience strategies, segmentation frameworks, and personalized customer journeys

🎯 Requirements

• 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing
• Experience building and leading high-performing teams
• Proven experience developing lifecycle strategies and programs driving measurable business outcomes
• Strong understanding of SaaS customer journeys including onboarding, activation, product adoption
• Experience developing product adoption and engagement programs
• Deep expertise in audience segmentation, personalization, journey orchestration, experimentation

🎁 Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services including fertility benefits and equal paid parental leave
• Professional development with formal career pathing, learning platforms, and yearly learning stipend