Director, Lifecycle Marketing

📋 Description

• Develop and execute a comprehensive lifecycle marketing roadmap spanning onboarding, engagement
• Design and optimize end-to-end member journeys, establishing effective timing, messaging, and
• Architect and implement a multi-product communication governance framework to deliver timely
• Oversee high-trust operational and transactional messaging in close collaboration with Product
• Partner with User Acquisition, Product Marketing, and Product management to seamlessly integrate
• Establish KPIs for onboarding, retention, engagement, and revenue per member, fostering a rigorous

🎯 Requirements

• 12+ years of progressive experience in lifecycle, CRM, or retention marketing, with hands-on
• Proven background in fintech, banking, insurance, or another highly regulated consumer-facing
• 5+ years of hands-on expertise with Braze, including building, launching, and optimizing
• Experience utilizing mobile measurement platforms (e.g., AppsFlyer) to leverage attribution data
• Demonstrated track record of managing and developing high-performing CRM or lifecycle marketing
• Strong cross-functional collaboration skills with Product, Product Marketing, User Acquisition

🎁 Benefits

• Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of
• Flexible hours and virtual-first work culture with a home office stipend
• Premium Medical, Dental, and Vision Insurance plans
• Generous paid parental and caregiver leave
• 401(k) savings plan with matching contributions
• Financial advisor and financial wellness support