Director, Lifecycle Marketing

📋 Description

• Own activation comms across email, SMS, push, in-app, and emerging channels.
• Build lifecycle function with cross-functional processes for execution and measurement.
• Develop product launch messaging playbooks; partner with Product, Eng, Creative, Marketing.
• Translate lifecycle performance into actionable member insights and journeys.
• Evolve lifecycle strategy with AI, personalization, experimentation, and tech.
• Lead lifecycle foundation and scale via a team you hire.

🎯 Requirements

• 12+ years in lifecycle marketing and CRM strategy.
• Proven track record building high-volume lifecycle programs.
• Worked with PMs, Brand, Data, and Eng; strong PM/communication.
• Analytical mindset; insights from omni-channel programs; data infra.
• Mobile-first; push, in-app, SMS, WhatsApp; channel strategy.
• Hands-on with campaigns, canvases, segments, and automations.
• Scrappy and self-directed; progress with ambiguity.
• Must have Braze, CDP integrations, AI personalization and localization tooling.

🎁 Benefits

• Competitive cash compensation and equity
• Comprehensive health benefits
• Flexible time off, 12 paid holidays per year
• 21 credits per year to stay in Kindred homes
• $4,000 annual travel stipend
• Remote-first with HQ in San Francisco; opportunities to gather