Director, Lifecycle Marketing

📋 Description

• Lead lifecycle strategies for enterprise/high-growth accounts (1-4 clients)
• Drive acquisition, retention, and lifetime value via planning and roadmaps
• Design scalable customer journeys and omni-channel personalization
• Guide CRM/automation platforms (Klaviyo, Attentive, Braze, SFMC, HubSpot, Iterable) with hands-on support
• Partner with Analytics, Engineering, and Creative to deliver integrated experiences
• Establish measurement frameworks and KPIs; drive experiments to optimize

🎯 Requirements

• 6+ years in lifecycle marketing, CRM, retention marketing, or email marketing
• Experience leading cross-functional teams or direct reports
• Proven success building enterprise lifecycle strategies driving engagement and revenue
• Deep understanding of journey mapping, segmentation, personalization, and omnichannel marketing
• Experience presenting strategic recommendations to senior stakeholders
• Strong leadership, coaching, and people development

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching