Director, Loyalty Marketing

📋 Description

• Own end-to-end loyalty program launch across North America.
• Lead cross-functional build-and-launch from strategy to execution.
• Deliver luxury client experiences with discretion and polish.
• Plan flagship launch with press and influencer attendance.
• Collaborate across Sales, Product, Marketing, and Operations.
• Willing to travel across North America; some weekend travel.

🎯 Requirements

• 10+ years in loyalty, lifecycle, CRM, or retention; luxury brands preferred.
• Led CRM and experiential programs end-to-end with cross-functional management.
• Experience with CRM/marketing platforms (HubSpot preferred).
• Experience managing luxury events end-to-end, including vendors and budgets.
• Excellent collaboration across Sales, Product, Marketing, and Ops.
• Bachelor's degree in marketing or business ideal.

🎁 Benefits

• Hybrid work arrangement: 3 days/week in Downtown Toronto.
• Performance-based incentives.
• Accommodation for applicants with disabilities during hiring.
• Opportunity to work with luxury travel experiences.