Director, Marketing Operations

📋 Description

• Own the end-to-end marketing funnel from demand capture through sales handoff, including
• Partner with SDR, RevOps, Product, Engineering, and Data Science to improve funnel throughput
• Design scalable workflows across sales-led and self-serve motions, including emerging Capital One
• Own the marketing technology ecosystem and integrations across Marketo, Salesforce, LeanData
• Set the architecture and operating standards that ensure systems are scalable, reliable, and
• Lead major platform improvements and evaluate new capabilities, including CDP and AI-enabled

🎯 Requirements

• 8+ years in marketing operations, revenue operations, or growth operations, including 3+ years
• Measurable improvements to lead-to-meeting conversion, with experience supporting both enterprise
• Deep hands-on architecture experience in Marketo or an equivalent marketing automation platform
• Experience designing scalable lifecycle, scoring, routing, campaign taxonomy, and data governance
• Strong measurement judgment, including understanding attribution limitations, plus SQL and BI
• A track record of using pipeline or forecast models to inform decisions and aligning

🎁 Benefits

• Expected salary range: $185,320 - $231,650.
• Equity and other forms of compensation may be provided as part of a total compensation package.