Director, Marketplace Marketing

📋 Description

• Set strategy and execute marketing on both demand side (leads, customer growth) and supply side
• Own marketing qualified lead (MQL) program, conversion targets with Sales, and nurture programs
• Drive account expansion and customer advocacy via referral and review programs
• Implement supplier acquisition and activation/retention programs
• Manage commercial marketing budget and coordinate with Sales and other teams
• Develop customer stories and sales enablement materials

🎯 Requirements

• 12+ years in B2B marketing, 5+ years managing teams; marketplace, SaaS, or tech experience
• Deep expertise in growth and demand generation, lead qualification/nurture, and Sales collaboration
• Ability to work cross-functionally with Sales, Product, and Operations
• Strong communication and storytelling skills to craft clear value props
• Proficiency with AI tools and martech (e.g., Claude, Gemini, Salesforce, HubSpot, Looker)
• Track record building referral, review, and retention programs

🎁 Benefits

• Competitive base salary ($175k-$200k) plus bonus
• 401(k) match
• Medical, dental, and vision insurance
• Life and disability insurance
• Generous paid time off including vacation, sick leave, floating and fixed holidays
• Maternity and bonding leave