Director, Marketplace Marketing

📋 Description

• Own our marketing qualified lead (MQL) program from first engagement through qualification and
• Set conversion targets with Sales, improve nurture programs, and work with Marketing Technology on
• Set the strategy for growing existing accounts, from onboarding through long-term retention.
• Build referral, review and reference programs that turn satisfied buyers into advocates.
• Deliver on-brand, insight-driven messaging, proof points and sales materials that the Sales team
• Own partner marketing strategy, planning and results against global partner recruitment targets.

🎯 Requirements

• 12+ years in B2B marketing, including 5+ leading teams.
• Marketplace, SaaS or technology experience strongly preferred. Manufacturing familiarity is a plus.
• Depth in growth marketing: lead generation and qualification, nurture design and conversion, and a
• Skilled collaborator and influencer, ability to work cross-functionally across Sales, Product
• Excellent communicator, able to translate complex offerings into compelling, audience-relevant
• Market-Centric Mindset: Highly skilled at capturing and applying the "voice of the market" to