Director of Account Based Marketing

📋 Description

• Lead ABM strategy across the B2B client portfolio.
• Own ABM playbooks, platform strategy, and pipeline goals.
• Partner with Strategy, Paid Media, Content, Creative, and Email teams.
• Architect ABM frameworks and perform platform work when needed.
• Translate intent data into account tiers and campaign triggers.
• Present ABM results to clients and mentor teams.

🎯 Requirements

• Mandatory: hands-on proficiency with 6Sense, Demandbase, or equivalent ABM platforms.
• 7+ years in B2B marketing strategy or ABM with end-to-end ownership.
• Strategic knowledge of Salesforce, Marketo, and HubSpot in ABM contexts.
• Deep understanding of intent data, predictive scoring, and account tiering.
• Strong presentation skills; comfortable leading client discussions.
• Project management: run multiple ABM programs concurrently.

🎁 Benefits

• Prepaid Medicine Plan
• 15 paid vacation days per year
• Up to 4 hours per quarter for Volunteer Time Off (VTO)
• Fully flexible: remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 17 Colombian holidays + 2 mental health recharge days