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Strategic Execution: Lead overall strategy and execution for the affiliate business unit
Community Engagement: Engage directly with affiliate owners through site visits, community events
Unit Economics: Analyze affiliate unit economics to identify drivers of sustainability, growth, and
Cross-Functional Collaboration: Partner cross-functionally with Education, Sport, Marketing
Budget Management: Manage the departmental operating budget in collaboration with Finance
Operational Improvement: Monitor key performance indicators, streamline workflows, and remove

Affiliate Ownership: Current ownership and operational experience with a CrossFit affiliate.
Certifications & Open Participation: Active CrossFit Level 4 (CF-L4) certification and ongoing
Strategic Analysis: Strong analytical and strategic planning skills with a focus on measurable
Affiliate-First Leadership: Agile, affiliate-first leadership style with a dedication to
Team Building: Proven capability to build trust, inspire teams, and develop talent effectively.
Executive Leadership: 10+ years of progressive executive leadership in business operations, account

Director of Affiliates

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