Director of Brand

📋 Description

• Own Boulder’s brand positioning, visual identity, voice and editorial point of view across the full
• Lead the brand, creative and content team: set priorities, give clear direction, develop people and
• Build the trust-content engine to power a unique market position: patients, peers and clinicians
• Run Boulder’s brand portfolio with a thesis, activation plan, budget discipline, measurement
• Translate a visual identity and messaging guide into an easy-to-use creative system: templates
• Own creative strategy and production: brand launches, community partnerships, sponsorships

🎯 Requirements

• 10+ years in consumer brand, creative, content or integrated marketing leadership, including
• Exceptional creative taste and judgment across identity, campaign, editorial, social-native video
• Experience directing creative production and getting high-quality work from a constrained budget
• Strong operating muscle: clear briefs, prioritization, budget ownership, vendor management and
• Experience with creator, community or customer-story programs and a strong instinct for editorial
• Excellent written and verbal communication skills.

🎁 Benefits

• Contribute to meaningful, life-saving work!
• Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of
• Mental health services via insurance coverage, including Talkspace and EAP for continuous care.
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of
• Sick leave accrued at 1 hr for every 30 hrs paid.
• 9 paid holidays per year.