Director of Brand Marketing

📋 Description

• Translate brand and business priorities into a focused partnership and campaign roadmap that
• Bring an informed point of view on entertainment, sports, music, gaming and lifestyle. Distinguish
• Evaluate opportunities against audience fit, brand distinctiveness, cultural impact and commercial
• Lead the partnership pipeline from idea and outreach through evaluation, negotiation, activation
• Develop compelling collaboration and limited-edition concepts with Product and Creative, connecting
• Manage licensor and partner relationships, rights, usage terms and approval workflows. Coordinate

🎯 Requirements

• 10+ years of relevant experience in brand marketing, partnerships or integrated marketing
• A demonstrated track record of breakout campaigns and collaborations for culturally relevant
• Experience managing licensing partnerships and limited-edition launches, including deal evaluation
• Proven experience with celebrity talent and influencer programs, including earned and paid
• A strong understanding of Gen Z and millennial consumers, and the judgment to connect cultural
• Experience delivering complex campaigns across digital channels and real-world experiences

🎁 Benefits

• Competitive salary in a growth-focused & collaborative team environment
• Medical, dental, vision
• 401k with Squatch match
• PTO
• Healthy snacks
• Frequent company events