Director of Commercial Marketing

📋 Description

• Tie marketing to commercial revenue by working with sales leadership to create a marketing plan and
• Win in luxury hospitality by building credibility and proof in hotels, resorts, and spas.
• Help sales win more deals by providing current, accurate materials and quick turnaround.
• Make iFIT a reason to buy by positioning connected equipment and content as differentiators.
• Own the Freemotion brand, including positioning, standards, and reputation.
• Earn NordicTrack credibility in commercial markets, leading with Pilates, through installations

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years in marketing, including 4+ years in B2B/commercial marketing for physical products
• Track record partnering with quota-carrying sales organization with measurable impact.
• 3+ years marketing to hospitality buyers (hotel/resort owners, operators, brands, spas, design
• Experience supporting multiple sales motions (key-account, dealer-led, relationship-led
• Working knowledge of digital lead generation (landing pages, nurture, paid media, cost per lead).