Director of Commercial Marketing

📋 Description

• Lead commercial marketing strategy across fitness facilities, hospitality and wellness, Pilates
• Develop segment-specific positioning, messaging, and go-to-market strategies for commercial fitness
• Partner with commercial sales leaders to establish marketing priorities, budgets, target accounts
• Build and execute a hospitality marketing strategy targeting luxury hotels, resorts, spas, and
• Strengthen commercial credibility for fitness brands by developing customer testimonials, reference
• Own and continuously improve the commercial sales toolkit, including presentations, brochures

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field
• At least 8 years of marketing experience, including 4 or more years in B2B or commercial marketing
• At least 3 years of experience marketing to hospitality buyers
• Proven experience partnering with quota-carrying sales teams and demonstrating measurable impact on
• Experience supporting multiple sales motions
• Working knowledge of digital demand generation

🎁 Benefits

• Salary: $155,000–$165,000 USD per year
• Remote work: Fully remote position open to eligible candidates across the United States
• Professional impact: Opportunity to shape commercial marketing strategy across established fitness
• Leadership opportunities: Lead and develop a marketing team while influencing agency partnerships
• Cross-functional collaboration: Work closely with commercial sales leadership, creative teams, and
• Innovation: Build AI-enabled marketing workflows and contribute to the growth of connected fitness