Director of Consumer Insights

📋 Description

• Build and lead Fora's market research function with clear strategy and standards.
• Own the research intake, prioritization, execution, and communication framework.
• Lead company-wide research: segmentation, brand/product positioning, tracking, and intel.
• Design and run qualitative and quantitative research programs.
• Create and maintain a centralized, searchable repository for findings.
• Partner with Product, Marketing, Analytics, and executives to build a cross-functional research roadmap.

🎯 Requirements

• Experience leading market research and consumer insights in high-growth tech or consumer businesses.
• Demonstrated success building research functions, processes, or infrastructure from the ground up.
• Deep expertise across qualitative and quantitative methodologies (design, execution, analysis, synthesis).
• Experience translating research into strategic recommendations that influence decisions.
• Strong analytical and strategic thinking; can balance priorities in fast-paced environments.
• Experience partnering with Product, Marketing, Analytics, and executives; influence without direct authority.

🎁 Benefits

• Unlimited vacation
• Health Insurance (option fully covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k with company match
• Commuter Benefits