Director of Content and Brand Strategy

📋 Description

• Define and execute a comprehensive content and brand strategy across editorial, social, video
• Lead editorial direction by establishing standards and ensuring high-quality storytelling.
• Develop and launch social-first video and multimedia franchises for YouTube, TikTok, Instagram
• Drive audience growth by expanding newsletters, online communities, and owned channels.
• Partner with commercial teams to develop revenue opportunities through branded content
• Manage content and brand contribution to business performance with KPIs alignment.

🎯 Requirements

• Minimum of 7 years in digital media, content strategy, brand leadership, or editorial management.
• Proven success developing social-first content strategies and growing multi-platform audiences.
• Strong experience building multimedia content franchises, including video and live content.
• Commercial understanding of branded content, affiliate marketing, sponsorships, events
• Experience managing budgets, business performance, and strategic initiatives with a general
• Data-driven mindset with KPI definition and performance optimization.

🎁 Benefits

• Competitive annual salary of $80,000–$100,000.
• Fully remote position within the United States.
• Opportunity to lead the editorial and brand strategy for a recognized digital media brand.
• High level of ownership and strategic influence across content, audience growth, and commercial
• Collaborative and entrepreneurial work environment.
• Opportunity to build innovative multimedia franchises and expand into emerging digital platforms.