Director of Demand Generation

📋 Description

• Own the demand programs strategy, calendar, and operating rhythm.
• Turn product stories and proof into scalable programs across channels.
• Build a high-velocity testing practice; learn and scale.
• Lead global paid digital demand strategy with Performance Marketing.
• Lead webinars, email, web, and nurture; create new programs.
• Partner with Marketing Ops & RevOps on ROI, attribution, forecasting.
• Collaborate with Enterprise Product Marketing and Field Marketing on strategy.
• Help build ABM and partner marketing capabilities.
• Be a trusted partner to Sales and exec leadership; advocate for impact.
• Hire, coach, and lead a strong demand programs team.

🎯 Requirements

• Proven B2B demand leadership that yields pipeline.
• Strong judgment; cite campaigns that worked.
• Deep digital demand experience across paid, email, web, webinars.
• Testing mindset to turn learnings into repeatable programs.
• Comfort with data: attribution, forecasting, ROI.
• Executive presence; build trust with Sales and leaders.
• Experience leading teams in fast-moving environments.
• Experience operating across regions; global mindset.
• Comfort with ambiguity; help write the model.