Director of Demand Generation

📋 Description

• Own our demand gen strategy across multi-channel campaigns for PLG and enterprise motions.
• Build and scale ABX programs with priority verticals in partnership with Sales.
• Lead and develop a small team; manage agency and contractor relationships.
• Own the pipeline target and model behind it—channel mix, spend, targets.
• Partner cross-functionally with PMM, Content, Web, and SDR leadership.
• Use AI and automation to scale output without proportional headcount growth.

🎯 Requirements

• 10+ years in B2B SaaS demand gen or growth marketing, incl. 3+ years leading a team.
• Experience marketing to technical audiences.
• Track record running PLG and enterprise GTM motions, ideally at the same company.
• Build with AI as a default to design workflows and automate campaigns.
• Fluency with modern marketing/sales stack (Marketo, Salesforce, Qualified, Clay).
• Strong sense of ownership; proactive problem solving.

🎁 Benefits

• Medical/dental/vision insurance with 100% coverage for employees
• Company contribution to your FSA
• Flexible Time Off
• 401(k)
• Wellness programs
• Annual professional development budget