Director of Digital & B2C Marketing (Hybrid)

📋 Description

• Own the digital performance marketing roadmap — setting channel strategy, establishing KPIs, and
• Lead agency and internal team partnerships to identify, prioritize, and execute opportunities for
• Drive the evolution of Lakeshore's omnichannel contact strategy, integrating data and customer
• Translate performance data into clear direction — communicating priorities, budget decisions, and
• Coach, develop, and grow a high-performing digital marketing team by setting clear goals, closing
• Partner with Creative to develop insight-driven briefs and oversee the production of assets that

🎯 Requirements

• 8+ years of experience in digital marketing within a B2C ecommerce environment
• 5+ years leading and developing digital performance marketing teams, with direct accountability for
• Deep hands-on expertise in paid search and paid social platforms (Google Ads, Meta Ads Manager, and
• Proven track record building and executing integrated, omnichannel digital marketing strategies
• Strong analytical skills with experience using data to diagnose performance, identify
• Experience managing external agencies and cross-functional stakeholders across a complex

🎁 Benefits

• Bonus eligible
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children