Director of Ecommerce & Digital Product

📋 Description

• Storefront Merchandising across Ultra’s DTC site, Amazon, and TikTok Shop
• Manage product listings, PDPs, imagery, copy, and promotional placement
• Build and maintain a merchandising calendar aligned with launches and promotions
• Ensure brand consistency and product messaging across all commerce surfaces
• Partner with creative and brand to optimize content at every stage of the shopping funnel
• Own CRO across key storefronts and run structured tests

🎯 Requirements

• 5–8 years in ecommerce, digital product, or DTC operations
• Hands-on Shopify (Plus preferred) and major marketplaces (Amazon/TikTok Shop)
• Track record of CRO programs that moved the needle
• Experience owning/contributing to a digital product roadmap and external dev resources
• Familiarity with ecommerce tooling: Klaviyo, GA4, Replo
• Able to think in systems and move fast; AI tooling is helpful

🎁 Benefits

• Medical, dental, and vision coverage
• HSA access and a 401(k) plan; equity
• Ultra pouches included