Director of Growth

📋 Description

• Own expectedHeader paid acquisition end-to-end at HeySunday, including strategy, channel mix
• Design, run, and read a high-cadence SKU testing program.
• Build and own HeySunday's growth model and reporting layer.
• Direct Mechanism's engineering, design, and creative teams to ship landing pages, ad creative, and
• Use AI and automation to compress cycle time (auto-pausing rules, LLM-generated creative variants
• Spend roughly 20% of time embedded in other Mechanism portfolio companies on time-boxed growth

🎯 Requirements

• 6+ years in performance marketing.
• Deep, current hands-on experience running Google Ads and Meta Ads at material scale.
• Track record of profitable scale in DTC or e-commerce.
• Hands-on experience with SKU testing, landing page optimization, and CRO.
• Technical fluency: building in Claude Cowork, used GA4, built dashboards, or shipped scripts to
• First-principles thinking and a bias to action.

🎁 Benefits

• Medical, dental, and vision insurance
• Unlimited time off with a two-week minimum