Director of Growth Marketing

📋 Description

• Lead the execution and optimization of inKind's marketing initiatives across consumer lifecycle
• Work across Marketing, Product, Engineering, Data, Sales, and Operations to identify growth
• Transform lifecycle marketing: Move inKind from calendar-driven, ad hoc campaigns to automated
• Launch and scale consumer subscriptions: Build and execute the go-to-market, acquisition
• Integrate brand into B2B performance marketing: Evolve inKind's transaction-focused restaurant
• Build an Automated Lifecycle Marketing Engine: Audit existing customer communications, build and

🎯 Requirements

• 7+ years of marketing experience, including experience owning and executing growth initiatives.
• Experience within a high-growth consumer technology, marketplace, fintech, hospitality, loyalty
• Demonstrated success building and optimizing automated lifecycle marketing programs.
• Strong experience with CRM and marketing automation platforms, ideally Braze or similar.
• Experience launching or scaling consumer products, subscription offerings, membership programs, or
• Strong understanding of paid acquisition, conversion optimization, customer segmentation

🎁 Benefits

• Opportunity to take direct ownership of initiatives that will shape the next stage of the business
• Build an automated lifecycle marketing engine, launch a consumer subscription product, and evolve
• Work in a company at an exciting stage of growth with an established restaurant network and