Director of Growth Marketing – North America

📋 Description

• Own NA growth marketing strategy with new business acquisition.
• Plan and execute integrated omnichannel campaigns (email, webinars, paid media, ABM).
• Develop ICP and personas for the region to architect efficient buying journeys.
• Optimize the regional marketing funnel to improve conversion rates and CAC.
• Localize global campaigns and messaging for North American audiences.
• Manage regional marketing budget and allocate spend across channels for ROI.

🎯 Requirements

• 8+ years in B2B marketing, with demand generation focus.
• Proven success driving pipeline and revenue in NA markets (SaaS/tech).
• Digital marketing channels, marketing automation (HubSpot, Marketo), and CRM (Salesforce).
• Strong analytical skills with performance reporting and attribution.
• Excellent communication and cross-functional collaboration.
• Experience leveraging AI marketing tools (predictive scoring, intent data).

🎁 Benefits

• Innovation at our core; cutting-edge accounting tech.
• Collaborative culture; ideas valued and shared.
• Flexible work options; remote opportunities and balance.
• Competitive compensation; salary and benefits.
• Impactful work; influence clients' success.
• Recognition and rewards; career growth and bonuses.