Director of Growth Marketing - Performance

📋 Description

• Own performance across core growth channels, including SEM, paid social, and SEO/AEO, by evaluating
• Lead the expansion into new high-ROI channels such as programmatic, OTT, out-of-home, and streaming
• Partner with analytics and attribution teams to develop measurement frameworks that support
• Develop the paid acquisition strategy for personal loans as the business expands toward a
• Transform team workflows into an AI-first marketing operation by identifying opportunities for AI
• Define the optimal mix of full-time employees, contractors, agencies, and AI capabilities to

🎯 Requirements

• Significant experience in performance marketing, growth marketing, paid acquisition, or a closely
• Experience leading teams while remaining comfortable with hands-on campaign execution, analysis
• Strong expertise across performance channels such as SEM, paid social, SEO/AEO, and preferably
• Strong analytical and data-driven decision-making skills, with the ability to combine quantitative
• Strong SQL skills and the ability to independently investigate performance data and develop
• Experience developing measurement frameworks and applying advanced methodologies such as

🎁 Benefits

• Base salary range of $186,000–$232,000 USD, depending on qualifications, experience, location
• Annual performance-based bonus eligibility.
• Equity opportunities.
• Health, dental, and vision coverage, plus savings plans.
• Mac computer and work-from-home stipend for a home office setup.
• Monthly internet and phone reimbursement.