Director of Lead Generation

📋 Description

• Own and execute a top-of-funnel demand generation strategy to increase lead volume and pipeline
• Develop multi-channel acquisition campaigns across channels such as paid digital
• Create compelling messaging and campaign offers optimized for conversion at each step of the funnel
• Manage and optimize campaign performance using KPIs such as CTR, CPL, MQL rate, lead-to-MQL
• Use data and experimentation (A/B testing, creative testing, offer testing) to continuously improve
• Partner with Sales and RevOps to define audience targeting, lead scoring, and lifecycle stages

🎯 Requirements

• 5+ years of marketing experience with at least 2+ years in demand generation / performance
• Proven success driving top-of-funnel lead generation with measurable outcomes
• Strong knowledge of demand gen funnel mechanics (awareness → MQL)
• Strong knowledge of paid acquisition and conversion rate optimization
• Strong knowledge of marketing automation and CRM reporting
• Demonstrated ability to translate performance data into strategy and execution

🎁 Benefits

• Medical, dental, vision and 401K effective day 1
• Generous PTO