Director of Marketing

📋 Description

• Own and evolve the marketing strategy across growth, lifecycle, brand, content, and community.
• Lead analytics, reporting, and visibility into channel performance and customer behavior.
• Understand target customers and optimize the full customer journey from discovery to advocacy.
• Oversee acquisition, paid media, SEO, and other growth channels with ongoing CAC/ROAS/LTV testing.
• Oversee e-commerce, landing pages, offers, and checkout experiences.
• Build scalable playbooks and systems to expand across multiple locations.

🎯 Requirements

• 8+ years of progressive marketing experience with team leadership.
• Experience in consumer-facing, multi-location, DTC/e-commerce, or wellness/experiential businesses.
• Strong grasp of the full funnel: acquisition, conversion, retention, lifecycle, and LTV.
• Significant e-commerce experience: digital conversion, landing pages, checkout flows.
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching/scaling multiple markets and managing marketing budgets and agencies.

🎁 Benefits

• Remote work flexibility around the world.
• Annual vacation days and wellbeing days, plus team retreat.
• Equity participation and performance bonus opportunities.
• Opportunity to work with major global brands and high-profile clients.
• Growth and progression opportunities within a fast-growing startup.