Director of Marketing

📋 Description

• Own and evolve the overall marketing strategy across growth, lifecycle, brand, content, and
• Lead marketing analytics and reporting, maintaining visibility into channel performance, customer
• Develop deep understanding of target customers and use insights to improve the full customer
• Own profitable customer acquisition and ticket sales across markets, overseeing paid media, SEO
• Oversee e-commerce and digital conversion performance, including landing pages, offers, booking
• Build repeatable marketing playbooks for launching and scaling new locations, aligning marketing

🎯 Requirements

• 8+ years of progressive marketing experience, including leading and developing a marketing team.
• Proven experience in a consumer-facing, multi-location, DTC/e-commerce/wellness/experiential
• Strong understanding of the customer funnel, including acquisition, conversion, retention
• Significant e-commerce experience, including digital conversion, landing pages, offers, and
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching or scaling multiple markets/locations.

🎁 Benefits

• Target total cash compensation of $132K–$174K CAD.
• Base salary of $110K–$145K CAD.
• Annual performance bonus of up to 20%.
• Equity participation available for the right candidate.
• Remote work flexibility around the world.
• Flexible working hours between 8:00 AM and 7:00 PM.