Director of Marketing

📋 Description

• Own growth marketing end-to-end across offline, digital, CRM, loyalty, and brand.
• Drive customer acquisition, retention, repeat purchase, and engagement.
• Build and scale membership and loyalty engine, offers and comms.
• Lead offline and shopper marketing for Tier 3–5 markets.
• Own digital performance and CRM with funnel thinking and metrics.
• Create campaigns that generate virality and strong recall.

🎯 Requirements

• 7–12 years of experience in marketing (FMCG, retail, consumer internet, D2C).
• Mix FMCG foundation + startup / new-age consumer experience.
• Proven strength in two areas: digital/CRM, offline/shopper marketing, or brand.
• Strong funnel thinking, experimentation, analytics, and performance metrics.
• Ability to build creative, high-frequency campaigns that drive growth.
• Mass-market instinct, local nuance, and accessible messaging.
• Balance strategic thinking with hands-on execution in a fast-paced, founder-led environment.
• Build structure, move fast, and make smart trade-offs.

🎁 Benefits

• Build for Bharat’s large, fast-growing consumer opportunity.
• Work directly with founders on high-priority initiatives.
• Own growth across stores and digital channels.
• Shape the marketing engine of a value retail brand at scale.