Director of Marketing

📋 Description

• Own and evolve the overall marketing strategy across growth, lifecycle, brand, content, and
• Lead analytics and reporting on channel performance, CAC, ROAS, and LTV.
• Oversee multi-market marketing with hands-on execution and scale across locations.
• Build systems, playbooks, and processes to scale marketing with expanded locations.
• Manage external agencies/partners and ensure measurable results.
• Collaborate across Marketing, Operations, Sales, CX, Technology, and Expansion to drive growth.

🎯 Requirements

• 8+ years of progressive marketing experience with team leadership.
• Experience in consumer-facing, multi-location, DTC/e-commerce, wellness, hospitality, or
• Strong understanding of the full customer funnel and lifecycle marketing.
• Extensive e-commerce and digital conversion experience across landing pages, offers, checkout flows.
• Proven leadership, budget management, and external agency management.
• Excellent communication, collaboration, and cross-functional influence.

🎁 Benefits

• Remote work flexibility around the world.
• Base salary CAD 110K–145K; total cash CAD 132K–174K; up to 20% bonus.
• Equity participation available.
• Flexible working hours and paid vacation/we llbeing days.
• Annual team retreat and networking opportunities.
• Opportunity to work with major global brands.