Director of Marketing – Xsolla Advertising & Rewards

📋 Description

• Co-develop and operationalize an integrated go-to-market strategy across the Advertising &amp
• Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM
• Act as the connective tissue between strategy and execution, ensuring high-quality delivery across
• Provide thought leadership on narrative development, competitive positioning, and content strategy
• Contribute to future marketing team design as the division builds out brand and agency sales.
• Build the new narrative, messaging, and marketing plan required to support Xsolla Ads’ expansion

🎯 Requirements

• 7–8 years of experience in marketing or GTM, with a proven track record of owning product launches
• Mastery of positioning, messaging, and narrative — able to turn complex, multi-product technology
• Experience launching products across both B2B and B2C, and to multiple ICPs (developers, marketers
• Strong cross-functional leadership in a matrixed organization; comfortable being the bridge between
• Excellent written communication skills, with the ability to adapt voice across executive
• Comfort with emerging and technical categories — Web3 and on-chain, identity and zero-party data

🎁 Benefits

• 100% company-paid medical, dental, and vision plans
• Unlimited Flexible Time Off
• Personalized career roadmap for each employee
• Training and educational opportunities for professional development