Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile games and manage acquisition investments
• Define channel strategies across Meta Ads, Google UAC, and other platforms
• Build efficient acquisition systems with analytical rigor and leadership
• Partner with creative, product, and data teams to optimize assets and measurement

🎯 Requirements

• 5+ years in mobile user acquisition; 2+ years in leadership/director roles
• Proven ability to scale mobile games in Tier 1/2 markets with strong ROAS
• Deep expertise with Meta Ads and Google UAC; strong measurement, attribution, and LTV modeling
• Experience mentoring UA teams and guiding strategic direction
• Hands-on with MMPs like Adjust or AppsFlyer; strong communication with cross-functional teams
• Commercial, data-driven mindset for profitable growth

🎁 Benefits

• Fully remote work environment
• Opportunity to lead growth strategy for high-impact mobile gaming products
• Ownership of significant acquisition budgets
• Build and develop a high-performing UA team
• Collaborative environment with creative, product, and data experts
• Influence company-wide acquisition strategies and processes