Director of Mobile Games User Acquisition

📋 Description

• Own the user acquisition strategy and performance marketing roadmap for flagship mobile game and
• Manage UA budget and P&L, scaling acquisition with strong ROAS across Tier 1/2 markets.
• Define channel strategies across Meta Ads, Google UAC, and other platforms.
• Lead expansion plans to identify new growth opportunities and improve market penetration.
• Mentor and develop a team of UA specialists; set priorities and foster continuous improvement.
• Partner with creative teams to test and optimize performance-driven assets.

🎯 Requirements

• 5+ years of mobile user acquisition, including 2+ years in leadership/director role.
• Proven track record scaling mobile games profitably in Tier 1/2 markets with strong ROAS.
• Deep expertise in Meta Ads and Google UAC, including campaign structures and testing.
• Strong understanding of LTV modeling, cohort analysis, attribution, and data-driven decisions.
• Experience mentoring UA specialists and providing strategic direction.
• Hands-on with mobile measurement platforms like Adjust, AppsFlyer, or similar.

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and strategic growth initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Ability to influence company-wide acquisition strategies and processes.